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A federal appeals court ruled that art created autonomously by artificial intelligence cannot be copyrighted, saying that at least initial human authorship is required for a copyright.

The ruling Tuesday upheld a decision by the U.S. Copyright Office denying computer scientist Stephen Thaler a copyright for the painting “A Recent Entrance to Paradise.”

The picture was created by Thaler’s AI platform, the “Creativity Machine.”

The “Copyright Office’s longstanding rule requiring a human author … does not prohibit copyrighting work that was made by or with the assistance of artificial intelligence,” a three-judge panel of the U.S. Circuit Court of Appeals for the District of Columbia said in its unanimous ruling.

“The rule requires only that the author of that work be a human being — the person who created, operated, or use artificial intelligence — and not the machine itself,” the panel said.

The panel noted that the Copyright Office “has allowed the registration of works made by human authors who use artificial intelligence.”

Copyright grants intellectual property protection to original works, giving their owners exclusive rights to reproduce the works, sell the works, rent them and display them.

Tuesday’s ruling hinged on the fact that Thaler listed the “Creativity Machine” as the sole “author” of “A Recent Entrance to Paradise” when he submitted a registration application to the Copyright Office in 2018.

Thaler listed himself as the picture’s owner in the application.

Thaler told CNBC in an interview that the Creativity Machine created the painting “on its own” in 2012.

The machine “learned cumulatively, and I was the parent, and I was basically tutoring it,” Thaler said.

“It actually generated [the painting] on its own as it mediated,” said Thaler.

He said his AI machines are “sentients” and “self-determining.”

Thaler’s lawyer, Ryan Abbott, told CNBC in an interview said, “We do strongly disagree with the appeals court decision and plan to appeal it.”

Abbott said he would first ask the full judicial lineup of the Circuit Court of Appeals to rehear the case. If that appeal is unsuccessful, Abbott could ask the U.S. Supreme Court to consider the issue.

The attorney said the case detailed “the first publicized rejection” by the Copyright Office “on the basis” of the claim that a work was created by AI.

That denial and the subsequent court rulings in the office’s favor, “creates a huge shadow on the creative community” he said, because “it’s not clear where the line is” delineating when a work created by or with the help of AI will be denied a copyright.

Despite the ruling, Abbott said he “was very pleased to see that the case has been successful in drawing public attention to these very important public policy issues.”

The Copyright Office first denied Thaler’s application in August 2019, saying, “We cannot register this work because it lacks the human authorship necessary to support a copyright claim.”

“According to your application this work was ’created autonomously by machine,” the office said at the time.

The office cited an 1884 ruling by the Supreme Court, which found that Congress had the right to extend copyright protection to a photograph, in that case one taken of the author Oscar Wilde.

The office later rejected two requests by Thaler for reconsideration of its decision.

After the second denial, in 2022, Thaler sued the office in U.S. District Court in Washington, D.C., seeking to reverse the decision.

District Court Judge Beryl Howell in August 2023 ruled in favor of the Copyright Office, writing, “Defendants are correct that human authorship is an essential part of a valid copyright claim.”

“Human authorship is a bedrock requirement of copyright,” Howell wrote.

Thaler then appealed Howell’s ruling to the D.C. Circuit Court of Appeals.

In its decision Tuesday, the appeals panel wrote, “This case presents a question made salient by recent advances in artificial intelligence: Can a non-human machine be an author under the Copyright Act of 1976?”

“The use of artificial intelligence to produce original work is rapidly increasing across industries and creative fields,” the decision noted.

“Who — or what — the ‘author’ of such work is a question that implicates important property rights undergirding growth and creative innovation.”

The ruling noted that Thaler had argued that the Copyright Office’s human authorship requirement “is unconstitutional and unsupported by either statute or case law.”

Thaler also “claimed that judicial opinions ‘from the Gilded Age’ could not settle the question of whether computer generated works are copyrightable today,” the ruling noted.

But the appeals panel said that “authors are at the center of the Copyright Act,” and that “traditional tools of statutory interpretation show that within the meaning of the Copyright Act, ‘author’ refers only to human beings.”

The panel said that the Copyright Office “formally adopted the human authorship requirement in 1973.”

That was six years after the office noted in its annual report to Congress that, “as computer technology develops and becomes more sophisticated, difficult questions of authorship are emerging.”

Abbott, the attorney who represented Thaler in the appeal, told CNBC that the Copyright Act “never says” that “you need a human author at all for a work … or a named author.”

Abbott noted that corporations are granted copyrights, as are authors who are anonymous or pseudonymous.

Protecting a ‘beautiful picture’

The Copyright Office, in a statement to CNBC, said it “believes the court reached the correct result, affirming the Office’s registration decision and confirming that human authorship is required for copyright.”

Thaler said that he will continue to pursue his bid for a copyright for the painting.

“My personal goal is not to preserve the feeling of machines,” Thaler said. “It’s more to preserve, how should I say, orphaned intellectual property.”

“A machine creates a beautiful picture? There should be some protection for it,” Thaler said.

This post appeared first on NBC NEWS

Last week, tariff talks, recession fears, and waning consumer sentiment sent stocks lower. This week, the narrative may have shifted, as investors prepare for a macro-filled week and NVIDIA’s annual GTC developers’ conference.

Retail sales data for February came in slightly lower than expectations but better than January’s number. This, along with Treasury Secretary Scott Bessant’s comments about the necessity of the economy undergoing a detox period, may have eased investor worries. All broader equity indexes closed higher on Monday, marking two solid up days in a row.

Next up, we have home prices and new home sales, an important measure of consumer health. The SPDR S&P Homebuilders ETF (XHB) went through a steep downturn as did the SPDR S&P Retail ETF (XRT). Consumer spending is a major contributor to GDP growth which is why these two charts should be on every inverter’s radar. While both ETFs saw an upside swing on Monday, it’s not enough to change the trend (see chart below).

FIGURE 1. SPDR S&P HOMEBUILDERS ETF AND SPDR S&P RETAIL ETF. Both saw a significant slide in value. The upside swing in the last price bar needs to see a lot more momentum and follow through and a confirmed trend reversal. Chart source: StockCharts.com. For educational purposes.

Both ETFs (XHB in the top panel and XRT in the bottom panel) are trading below their 50-day simple moving average (SMA). Monday’s upside move is significant enough to alert investors that perhaps momentum is starting to change. It could be the start of a reversal, a short-term rally that resumes its downtrend, or the beginning of a sideways move. Regardless, it’s worth monitoring the sectors and specific industry groups to get an idea of the general investor sentiment. The StockCharts MarketCarpets can go a long way in giving a big-picture view of the overall market (see below).

FIGURE 2. IT’S MOSTLY A SEA OF GREEN EXCEPT FOR THE HEAVY-WEIGHT LARGE-CAP STOCKS. There was money flowing into the market, especially in the Real Estate, Energy, and Consumer Staples sectors. Image source: StockCharts.com. For educational purposes.

Money flowed into the Real Estate, Energy, and Consumer Staples sectors, but all 11 S&P sectors closed in the green. The weakest performer was Consumer Discretionary—you can thank the slide in Tesla, Inc. (TSLA) and Amazon.com, Inc. (AMZN) for that.

All Ears on Fed

Perhaps the most important macro-event this week will be the FOMC meeting. Although an interest rate cut isn’t expected, there’s still uncertainty surrounding tariffs. When Federal Reserve Chairman Jerome Powell takes the podium on Wednesday, investors will be listening for clues about economic growth and inflation expectations.

Bond prices are showing signs of rising. The iShares 20+ Year Treasury Bond ETF (TLT), which has been trending higher this year, closed modestly higher. Gold and major cryptocurrencies such as Bitcoin and Ether also closed higher.

The Bottom Line

While it’s encouraging to see the stock market show upside momentum after sliding lower for almost a month, take things one day at a time. If you have some cash sitting on the sidelines, be patient and wait for confirming signals of a trend reversal.


Disclaimer: This blog is for educational purposes only and should not be construed as financial advice. The ideas and strategies should never be used without first assessing your own personal and financial situation, or without consulting a financial professional.

Indonesia’s parliament on Thursday passed contentious revisions to the country’s military law, which will allocate more civilian posts for military officers, and street protests against the changes are expected to take place.

The revisions have been criticized by civil society groups, who say it could take the world’s third-biggest democracy back to the draconian “New Order” era of former strongman president Suharto, when military officers dominated civilian affairs.

Speaker Puan Maharani led the unanimous vote in a plenary council and officially passed the law, saying that it was in accordance with the principle of democracy and human rights.

President Prabowo Subianto, who took office last October and was a special forces commander under Suharto, has been expanding the armed forces’ role into what were considered civilian areas, including his flagship program of free meals for children.

Rights groups have criticized the increased military involvement because they fear it may lead to abuses of power, human rights violations, and impunity from consequences for actions.

The government has said the bill requires officers to resign from the military before assuming civilian posts at departments such as the Attorney’s General Office and a lawmaker has said officers could not join state-owned companies, to counter concerns the military would be involved in business.

Protesters from several democracy groups and students have said they will stage rallies in front of the parliamentary building in Jakarta.

Some students had camped at the back gate of parliamentary building since Wednesday evening, protesting the law and demanding the government pull out all military personnel from civilian jobs.

Police officers forced them to leave the building but they refused, one protestor who declined to be named told Reuters. There were just a few dozen protesters at the time the bill was passed by parliament.

Military personnel were called in for security in the parliamentary building to assist police.

“The geopolitical changes and global military technology require the military to transform … to face conventional and non conventional conflicts,” Defense Minister Sjafrie Sjamsoeddin told parliament, while defending the revised law.

“We will never disappoint the Indonesians in keeping our sovereignty,” he added, but did not specify what geopolitical challenges he was referring to.

This post appeared first on cnn.com

The Federal Trade Commission is going after an e-commerce company that allegedly took millions of dollars from consumers as part of a “passive income” scheme, which spun up Amazon storefronts on their behalf and promised “insane returns” that were higher than the stock market.

The FTC said Tuesday it filed a lawsuit against the company, called Click Profit; its co-founders Craig Emslie and Patrick McGeoghean; and two other business associates. It also asked a judge to bar the parties from doing business temporarily.

The case is the latest example of the FTC cracking down on e-commerce “automation” services. These companies launch and manage online storefronts on behalf of clients, who pay money for the services and the promise of earning tens of thousands of dollars in “passive income.” The companies often make extravagant claims about potential earnings and the use of artificial intelligence technology to guarantee profits. Despite their assurances, consumers frequently end up losing money.

Click Profit, which also operated under the names FBALaunch, Automation Industries and PortfolioLaunch, promised investors they would “build you a massively profitable e-commerce store from the ground up” by selling products on Amazon, Walmart and TikTok, according to the FTC.

The company charged consumers between $45,000 to $75,000 for the initial investment, plus an additional $10,000 or more to pay for inventory, the FTC alleged in its complaint, which was filed in the U.S. District Court for the Southern District of Florida. Click Profit took up to 35% of any profits from their customers’ stores, the complaint states.

The company claimed the business opportunity was “safe, secure and proven to generate wealth,” according to marketing materials referenced in the FTC’s complaint. They posted screenshots of purportedly successful Amazon storefronts, including one they claimed generated product sales of over $540,000 in one month.

Emslie often appeared in TikTok videos and other online ads to pitch prospective consumers. In one ad, he said that “the stock market, real estate or precious metals will never be able to offer you” the level of security offered through investing in Click Profit, according to the FTC’s complaint. Other TikTok videos show him appearing alongside an image of Warren Buffett while “fanning himself” with wads of cash, per the complaint.

Click Profit talked up its expertise by claiming it had product sourcing partnerships with legitimate brands, including Nike, Disney, Dell, Colgate and Marvel, the complaint alleges. It also claimed to have spent $5 million to build a “super computer” and other AI technologies to locate the “most profitable products,” claiming the super computer had generated “around $100 million in sales,” per the complaint.

The company even implied that investors’ online store could be bought out by venture capital firms connected with Click Profit “at a 3-6x multiple,” the FTC alleged.

“In reality, the highly touted AI technology and brand partnerships do not exist, and the promised earnings never materialize,” the FTC said in its complaint.

Amazon suspended or terminated about 95% of Click Profit’s stores after they violated Amazon’s seller policies, the FTC alleged. After accounting for Amazon’s fees, more than one-fifth of Click Profit’s stores on the platform earned no money at all, while another third earned less than $2,500 in gross lifetime sales, the FTC stated.

As a result, most consumers were unable to recoup their investments and “some are saddled with burdensome credit card debt and unsold products,” according to the FTC, which also said that Click Profit often refused to refund victims their investments and threatened them with legal action if they posted publicly about their experience.

One unnamed consumer mentioned in the lawsuit invested “his life’s savings” in Click Profit and was later terminated as a client “with nothing to show for his payments,” the complaint states. He posted a negative review online and was allegedly approached by Emslie’s attorney, who threatened to sue the consumer and “take everything he and his wife owned,” per the complaint.

The consumer took the reviews down, then asked Emslie whether he could receive a partial refund, according to the FTC.

“The attorney told the consumer that Emslie had responded, ‘F*** off,’” the FTC alleged.

Representatives for Emslie and Click Profit didn’t immediately respond to a request for comment.

The FTC alleges Click Profit violated the FTC Act, the Consumer Review Fairness Act and the Business Opportunity Rule. It seeks to permanently prohibit Click Profit from doing business, as well as monetary relief for the victims.

This post appeared first on NBC NEWS

On Friday DP indicators logged an Upside Initiation Climax. This exhaustion events often mark the beginning of new rallies and could indicate that the market is indeed ready to rebound. However, we do question its veracity given lukewarm trading to begin Monday’s trading.

Carl started us off by looking at the DP Signal Tables which are clearly reading bearish after the big correction on stocks. But as Carl said, things get as bad as they’re going to get before it tends to start doing better.

He also walked us through the market in general, giving us a read on not only the SPY, but he covered Bitcoin, Gold, Dollar, Crude Oil, Gold Miners, Yields and Bonds.

As always Carl walked us through the short-term and intermediate-term picture for the Magnificent Seven.

Erin took over and gave us a complete overview of sector rotation, noting that defensive sectors are still looking the most bullish while aggressive sectors are struggling to reverse right now.

To end the program Erin took symbol requests from the audience to include BABA, WMT and AKAM among others.

01:11 DP Signal Tables

03:25 Market Overview

18:35 Magnificent Seven

27:03 Questions

29:43 Sector Rotation

37:36 Symbol Requests

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Disclaimer: This blog is for educational purposes only and should not be construed as financial advice. The ideas and strategies should never be used without first assessing your own personal and financial situation, or without consulting a financial professional. Any opinions expressed herein are solely those of the author, and do not in any way represent the views or opinions of any other person or entity.

DecisionPoint is not a registered investment advisor. Investment and trading decisions are solely your responsibility. DecisionPoint newsletters, blogs or website materials should NOT be interpreted as a recommendation or solicitation to buy or sell any security or to take any specific action.


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The US energy department put South Korea on a watchlist because visitors to its laboratories mishandled sensitive information, Joseph Yun, the acting US ambassador, said on Tuesday.

The designation, which relegated the US ally to the lowest tier of a list that includes China, Iran, Israel, Russia, Taiwan, and North Korea, sparked controversy and debate in Seoul, which said it had not been notified by Washington.

“South Korea was put on this list because there was some mishandling of sensitive information,” Yun said in remarks to the American Chamber of Commerce in Korea.

He did not elaborate on the issue, but said more than 2,000 South Korean students, researchers, and government officials visited US labs last year.

The designation was limited to the department’s facilities, Yun added, and did not have wider implications for cooperation between the allies.

“It is not a big deal,” he added. “There were some incidents because there were so many South Koreans going there.”

This week the US energy department confirmed it had designated South Korea a “sensitive” country in January, but did not explain why.

Vice ministers in Seoul were set on Tuesday to brief acting President Choi Sang-mok on their response, while Industry Minister Ahn Duk-geun is expected to ask for South Korea to be dropped from the list when he visits the United States this week, government sources have said.

In a report last year, the US energy department said it had fired a contractor who tried to board a flight to South Korea with “proprietary nuclear reactor design software” owned by the Idaho National Laboratory.

That individual, who was being investigated by US law enforcement, had been in contact with an unnamed foreign government, the report said, without identifying the country.

It was not immediately clear if that case contributed to the designation. Officials in the energy department and state department were not immediately available for comment.

The US decision to add South Korea to the list was taken by the previous Biden administration, a spokesperson for the US Department of Energy (DOE) has said.

It came as South Korean officials increasingly raised the prospect of some day pursuing their own nuclear weapons, and in the aftermath of a shock martial law declaration in December that threw the country’s leadership into crisis.

On Monday, however, Seoul’s foreign ministry said the DOE decision was understood to have stemmed from “security-related matters” linked to a research center, and not South Korea’s foreign policy.

The DOE spokesperson said the designation, due to take effect in April, set no new restrictions but mandates internal reviews before cooperation or visits to listed countries.

Meanwhile, Yun called on South Korea to help reduce the US trade deficit with Seoul, which has more than doubled since the first Trump administration. “To the new administration in Washington, that is troubling,” he said.

South Korea needs to scrap barriers in the agriculture, digital and service sectors, he added.

This post appeared first on cnn.com

Flagging global sales and Elon Musk’s increasingly outspoken political activities are combining to rock the value of Tesla.

Shares in the once-trillion-dollar company saw their worst day in five years this week. Year to date, Tesla’s stock has plunged 41% — though it is still up by about 36% over the past 12 months.

On Monday, the stock was down another 5%.

For Musk, Tesla’s shares remain his primary source of paper wealth, though he has also turned his stake in SpaceX into a personal lending tool. But it was proceeds from selling Tesla shares that helped Musk complete his acquisition of Twitter, now known as X.

Musk’s wealth also allowed him to help vault Donald Trump into a second presidential term. Even as Musk’s net worth has diminished as a result of Tesla’s recent share-price declines, data suggests he is in no danger of losing his title as the world’s wealthiest person.

Musk has said on X that he is not concerned about Tesla’s recent drop in value. Still, evidence suggests the company is entering a period of transition.

A spokesperson for Tesla did not respond to a request for comment.

Musk’s wealth has propelled him to a global presence that lacks precedent — and has polarized world opinion about the tech entrepreneur in the process. Any weakening of his financial position, therefore, could undercut his influence in the political and tech spaces where he now commands outsize attention.According to Bank of America, Tesla’s European sales plummeted by about 50% in January compared with the same month a year prior.

Some say this is attributable to a growing distaste for Musk, who has begun dabbling in the continent’s politics in the wake of his successful support of Trump’s candidacy last year.

Others note Tesla’s European market is facing increased competition from the Chinese electric-vehicle maker BYD, which has telegraphed ambitious plans for expansion on the continent.  

A more decisive blow to Tesla’s near-term fortunes may be emanating from China itself. There, Tesla’s shipments plunged 49% in February from a year earlier, to just 30,688 vehicles, according to official data cited by Bloomberg News. That’s the lowest monthly figure registered since July 2022 — amid the throes of Covid-19 — when it shipped just 28,217 EVs, Bloomberg said.

This post appeared first on NBC NEWS

Big Moves in Sector Ranking

The ranking of US sectors continues to shift. At last week’s close, we saw another big shake-up. All defensive sectors are now in the top five. Technology dropped to last place, while Consumer Discretionary tumbled from #3 last week to #9. Within the top five, Consumer Staples gained one position, Healthcare entered at the #4 spot, and Utilities remained steady at #5.

The New Sector Lineup

  1. (1) Communication Services – (XLC)
  2. (2) Financials – (XLF)
  3. (4) Consumer Staples – (XLP)*
  4. (6) Healthcare – (XLV)*
  5. (5) Utilities – (XLU)
  6. (9) Energy – (XLE)*
  7. (8) Industrials – (XLI)*
  8. (7) Real-Estate – (XLRE)*
  9. (3) Consumer Discretionary – (XLY)*
  10. (11) Materials – (XLB)*
  11. (4) Technology – (XLK)*

Weekly RRG: Defensive Sectors On The Rise

The weekly RRG above shows continued strength for the defensive sectors. All three—Utilities, Healthcare, and Consumer Staples—are still in the improving quadrant but show long tails and strong RRG headings.

Communication Services and Financials remain in the lead(ing quadrant) at positive RRG-Headings. However, the weakness of the Consumer Discretionary sector is starting to take its toll, and the sector dropped out of the top five while still inside the weakening quadrant.

Daily RRG: Small Losses of Relative Momentum

On the daily RRG:

  • Utilities continue at a positive RRG-Heading.
  • Healthcare and Consumer Staples are rolling over but still have high RS-Ratio values. Their long, improving tails on the weekly chart justify their high positions in the ranking.
  • Communication Services and Financials are inside the weakening quadrant but have short tails. The high readings on the weekly RRG keep these two sectors at the top of the list.

Communication Services

XLC bounced off its lows last week and remains above the rising support line.

Relative Strength continues to improve, keeping this sector high in the ranking.

Financials

XLF also bounced off support, but the formation remains one with “toppy” characteristics.

Relative strength, on the other hand, remains strong which keeps this sector at the #2 position in the top five.

Consumer Staples

Last week, XLP completed a nasty outside bar, bearish engulfing in candlestick terms. The week’s low almost touched the support level near 78 and then bounced slightly. XLP should not break this support level to maintain a positive price outlook.

The RS-Line remains in the process of slowly turning the long-term downtrend around. The RRG-Lines are still both pointing upward, putting the tail on a positive RRG-Heading.

Healthcare

XLV entered the top five based on its turnaround in relative strength. The sharp upward move in both RRG lines positions the sector inside the improving quadrant.

From a price perspective, a trading range seems to be emerging between 135 and 150.

Utilities

XLU remains stable in its trading range, in terms of price and relative strength.

Portfolio Performance Update

The Consumer Discretionary position was closed against the open price at the opening this Monday.

Due to the price changes in the other positions, I had to do a bit of rebalancing to get everything back in line to (around) 20% of the portfolio. This meant selling small parts of Utilities, Financials, and Communication services to finance the purchase of the new Healthcare position.

Due to the big decline in XLY, and XLK the week before that, the performance of the portfolio is now 0.7% behind SPY since inception. RRG portfolio is at -4%, while SPY is at -3.3%.

#StayAlert, -Julius


Britain’s King Charles and Queen Camilla are set to visit Pope Francis during their trip to Italy and the Vatican in April despite the pontiff’s ill-health following his hospitalization around a month ago.

The announcement of the royal visit is likely to be read as an indication that the Vatican believes the pope will be out of hospital in the coming weeks.

As part of the four-day state visit, Charles and Camilla are expected to visit the Holy See to join Pope Francis in celebrating Jubilee year – or Holy Year – which takes place every quarter of a century and is focused on forgiveness and reconciliation.

Francis has been in Rome’s Gemelli hospital since mid-February with no timeline for his release.

The royal trip, from April 7 to 10, would be a “historic visit” and a “significant step forward in relations between the Catholic Church and Church of England,” Buckingham Palace said Tuesday.

Despite the turbulent past of the Reformation and King Henry VIII’s break with Rome almost 500 years ago, relations between the Vatican and the British monarchy are today marked by warmth and mutual respect.

The UK and the Holy See have had full diplomatic relations since 1982. As Prince of Wales, Charles visited Vatican City on five occasions.

The King and Queen are expected to attend a service at the Sistine Chapel “focused on the theme of ‘care for creation,’ reflecting Pope Francis’ and His Majesty’s long-standing commitment to nature,” the palace said.

Charles and Francis are both passionate defenders of the environment and champion the importance of interfaith dialogue.

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    The royal visit was first announced on February 7, just one week before Francis was admitted to hospital with a “respiratory tract infection,” which was later diagnosed as pneumonia.

    He has remained in hospital since then, in what is his longest stay since his election as pope 12 years ago.

    The pontiff remains in a stable condition but still requires medical treatment, the Vatican press office said Monday, adding that Francis was able to pray and carry out a small amount of work duties.

    On Sunday, the Vatican released the first photo of Francis since his hospitalization, showing him at the chapel in Gemelli hospital.

    Charles and Camilla’s visit will also be an opportunity to shore up the relationship between Italy and the United Kingdom, with the royal couple carrying out engagements in Rome and Ravenna in the northern Emilia-Romagna region.

    This post appeared first on cnn.com

    Over a double cheeseburger and fries, Robert F. Kennedy Jr. told Fox News host Sean Hannity earlier this month of his plans to improve the country’s health by incentivizing companies to step away from processed foods.

    From across the red high-top table of a Florida Steak ’n Shake, the health and human services secretary went on to praise the Indianapolis-based fast-food chain as a shining example of change since it began cooking its shoestring fries in beef tallow instead of one of the many seed oils that have become targets of Kennedy’s health agenda.

    “Steak ’n Shake has been great,” Kennedy said. “We’re very grateful to them for RFK’ing the french fries.”

    The nationally televised praise marked the latest conservative endorsement for Steak ’n Shake, a 91-year-old company with 450 locations nationwide that has become one of the most high-profile businesses to support Kennedy’s “Make America Healthy Again” agenda — a move that has been boosted by Republican politicians and MAGA influencers including Rep. Anna Paulina Luna, Charlie Kirk, Laura Loomer, Kari Lake, Tony Shaffer and Benny Johnson.

    “I just had a cheeseburger and fries cooked in beef tallow today for lunch! Delicious!!” Rep. Marjorie Taylor Greene, R-Ga., wrote on X.

    At a time when many companies might be looking to avoid politics, Steak ’n Shake is opting to publicly align itself with Kennedy and other high-profile conservatives. On social media, the brand has transformed its feed from the usual steam of burgers and shakes into a near nonstop stream of Trump-adjacent iconography: Elon Musk, Teslas, Fox News clips and even a red hat emblazoned with the words “Make Frying Oil Tallow Again,” a version of which is available for purchase on Kennedy’s MAHA merchandise website.

    The company has not publicly embraced Trump or any of his policies but has been full-throated in its embrace of Kennedy.

    “We support MAHA,” Steak ’n Shake Chief Operations Officer Dan Edwards told NBC News last week. “Restaurant chains like ours would like to meet customer demand for better quality.”

    Edwards said support for the company is “across the political spectrum” and that “there is nothing political about great-tasting fries.” He did not answer specifically whether the company had any fears about alienating customers who do not support Kennedy’s MAHA agenda or Trump.

    “We are grateful to Secretary Kennedy for his leadership and for raising awareness about beef tallow,” he added.

    It’s a bold move for a company that has weathered a rocky financial situation that forced the reported closure of 200 locations since 2018. While there is a wide array of relatively new and small brands that have sought to capitalize on the strength and passion of the MAGA movement, few, if any, established companies have shifted their public identity so quickly.

    Politics aside, Steak ’n Shake’s choice to focus on seed oils comes with its own controversy.

    The MAHA agenda, helmed by Kennedy, features several health-focused concerns of questionable veracity, including skepticism of the food and drug industry, fluoride in water and vaccines. Seed oils have also long been a target of unfounded theories about negative health impacts, some of which Kenney has touted, calling them “one of the most unhealthy ingredients we have in foods.”

    Health experts have sought to counter those claims, noting that replacing seed oils with saturated fats offers little to no dietary benefit and can end up doing harm.

    Maya Vadiveloo, an associate professor at the University of Rhode Island who specializes in nutrition, said it is “well established that saturated fats are linked to an increased risk of heart disease, while vegetable oils, including oils from seeds, protect heart health.”

    Edwards said that while the burger brand supports Kennedy’s MAHA movement, Steak ’n Shake CEO Sardar Biglari, who acquired the company in 2008, has been trying to move to beef tallow for some time.

    “My boss asked, ‘Why should Europeans have better fries than Americans?’” Edwards said. “My boss said one day that we need to RFK the fries. So, a verb was invented.”

    As for the company’s sudden shift on social media, Edwards said the posts “sometimes are aspirational,” noting that “sometimes we refer to space or Mars.”

    “NASA and Musk/SpaceX are the only two viable players in the area. We have referred to both,” Edwards said. “Regardless of politics, we admire Musk’s accomplishments.”

    In February, Tesla wrote on X that it had signed a deal to build charging stations at several Steak ’n Shake locations after the fast food joint responded to Musk’s compliment on its fries. Edwards said discussions with Tesla and Steak ’n Shake started more than 18 months ago.

    Steak ’n Shake’s shift hasn’t been entirely smooth. The Bulwark reported that the chain’s move inspired some in the MAHA world to look deeper at the company’s food practices, finding that its fries were precooked in seed oils. The company later acknowledged on its website that some of its foods arrived at locations prefried, and that the initial frying had been in seed oils.

    However, Edwards said, because Kennedy has advocated for the removal of seed oils “completely,” the company is making a commitment to do so. And while he did not provide details as to how Hannity’s interview with Kennedy came about, he did say that when the Fox News host “calls, we answer.”

    “Sean Hannity is the best. He knows the restaurant business,” he said. “We are honored Sean Hannity and Secretary Kennedy visited Steak ’n Shake.”

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